Our story has a name: Juana Moreno
By Ángel Fuentes Moreno
Juana Moreno Morales · Founder
Cerámicas Sevilla has its own name, Juana Moreno, a woman in love with the ancient ceramics of Seville. It's a passion she transmits from the moment you engage in conversation with her and realise that to talk about ceramics is to learn to value the immense cultural, devotional and artistic heritage it represents; she shared this passion with her husband, Julio Fuentes, and has also passed it on to her son Ángel and to the fourth generation: grandchildren Ángel Jr and Juanita.
Juana was associated with tiles almost from cradle. Born in Seville in 1937, she inherited the hobby from her father, Deogracias Moreno Bartolomé, who was very fond of antique painting and was linked to antiques and even met the illustrious ceramophile, archaeologist and historian Mr José Gestoso y Pérez. The first tile she had was given to her by her father at the age of nine and came from a collection belonging to Mr Gestoso.
Another decisive factor was her father's friendship with Mr Manuel González Martí, founder and director of Dos Aguas Museum in Valencia, who showed Juana how to build an extensive collection from demolished buildings, antique dealers, excavations, etc. She currently has more than four thousand pieces from the 15th to the 20th Century, despite having suffered some significant robberies.
During those years in which so many unique houses in Seville were demolished, almost no-one valued the ceramics that lined their skirting boards, patios, staircases and living rooms. Thanks to people like my mother who realised the historical-artistic heritage value these ceramics represented for Seville, some pieces were saved that would otherwise have ended up amongst the rubble. Unfortunately, many of them did end up this way.
She personally took apart, carefully cleaned, restored and classified those pieces that were of most interest to her with the help of my father.
Since I was a child I remember my mother with a tile in her hands telling me about them and awaking a special interest in me, almost magical for a child of that age.
This site is a tribute to all of them, with my love and appreciation; to my maternal grandfather, Deográcias and my parents, Juana and Julio.
They both managed to teach me the value of that which others saw as just an useless piece of brick.
You can find them @ Gloria 5 41004 Sevilla SPAIN